Amazon Just Slashed the Price for the Ring Video Doorbell

Ring Video Doorbell

Amazon announced on Thursday morning it had officially closed the deal to acquire video doorbell company Ring, and as has become a tradition for Jeff Bezos’ company, it cut prices to signal the $1 billion takeovers.

The doorbell gadget initially was being sold for $199 by Ring, but Amazon announced it had cut the price to $100. Compare that to Google’s Nest doorbell($229). The rest of Ring’s doorbell products are staying the same price. The cost-cutting is similar to how Amazon cut prices at Whole Foods after it acquired the grocery chain.

The Ring Video Doorbell is about the size of a smartphone and it sticks to your house next to your door. The camera quality is 720p and it records at 30 frames per second. You can accept or deny video calls from whoever’s at the door from an app. If you accept the call, you can use the microphone to speak with who is at the door. When you ring the doorbell, you get a push notification that shows the video of whoever’s at the front door. Easy.

“Our mission to reduce crime in neighborhoods has been at the core of everything we do at Ring,” said Jamie Siminoff, CEO and Chief Inventor of Ring, in a statement. “Together with Amazon, we will accelerate our mission dramatically by connecting more neighbors globally and making our security devices and systems more affordable and accessible. The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people’s lives and build safer communities for all our neighbors.”

Siminoff’s marketing strategy seems to focus on people who are afraid of crime and want to make their homes safer, but there’s a more practical use, too. If you have a package from, say, Amazon, being delivered, you want to make sure you’re not met with a “sorry we missed you” slip on your front door. The Ring doorbell enables you to speak with the delivery agent if you need a minute to make it to the front door.

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